Estimated reading time: 0 minutes, 25 seconds

Mike’s Hard Lemonade Capitalizes On 'Texas Cat Lawyer' Goof Up

Texas lawyer Rod Ponton, who accidentally found himself stuck in a Zoom kitty-filter during a virtual civil hearing, has now helped turn the incident into an advertisement for Mike’s Hard Lemonade. So reports AdWeek.

CatThe theme of the add involves allegedly “found footage” (Read: staged) of the exacerbated attorney cracking a drink after his “faux-paw.” The idea to turn the incident into an ad comes from WorkInProgress, an indie agency recently hired by Mike’s Hard Lemonade.

Read the full article from AdWeek.

Read 555 times
Rate this item
(0 votes)

Visit other PMG Sites:

click me
PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.