A partner in a small Northern California law firm attracted work worth $12,000 in billable hours by investing three-to-five hours on the professional networking website LinkedIn.

Pet ownership in the United States has tripled since the 1970s, when, according to the Humane Society, approximately 67 million American families owned a pet. In 2012, that figure ballooned to more than 164 million, meaning a staggering 62% of American households included at least one pet. Correlated with the impressive number of American pets is the incredible amount of money spent on caring for them.

According to the American Bar Association, the United States is home to nearly 1.3 million attorneys. Of those, it is estimated that about one-third are solo practitioners.

It’s no secret competition among lawyers for a solid, paying client continues to grow fiercer with each passing day. Between law firm websites, social media websites like LinkedIn and Twitter, and good old fashioned television and radio commercials, countless opportunities for marketing one’s legal services avail themselves.