Pet ownership in the United States has tripled since the 1970s, when, according to the Humane Society, approximately 67 million American families owned a pet. In 2012, that figure ballooned to more than 164 million, meaning a staggering 62% of American households included at least one pet. Correlated with the impressive number of American pets is the incredible amount of money spent on caring for them.

According to the American Bar Association, the United States is home to nearly 1.3 million attorneys. Of those, it is estimated that about one-third are solo practitioners.

It’s no secret competition among lawyers for a solid, paying client continues to grow fiercer with each passing day. Between law firm websites, social media websites like LinkedIn and Twitter, and good old fashioned television and radio commercials, countless opportunities for marketing one’s legal services avail themselves.

 

This is the second of two articles on this topic.  The first, “Obstacles to Technology Adoption for Small Firms”, appeared on this site last month. In my previous article I listed four reasons why technology is so difficult to successfully implement.  I’d like to look at each of those factors and suggest an approach to overcome, or to at least, minimize them.