Small Law

Small Law (18)

Pro Bono Work Continues to Soar Post-pandemic  

The American Bar Association’s (ABA) pro bono project enjoyed the most volunteer participation ever in 2021, with more than 140 attorneys handling at least 50 legal inquiries last year.

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Legal Document Automation for Law Firms

definitive guide to document automation usWhat is document automation?

Document automation means creating automated templates, using software, for legal documents (such as contracts).

Once the templates are created, users of the software usually answer questionnaires. Once it has this information, the software can instantly generate the contract, and you’re done.

The purpose is to automate the repetitive process of building a document from scratch each time you need a new contract.

In practice, many contracts are extremely similar, with just a few variations. So, for example, once you create an NDA template, the next time you need an NDA, you can generate the template much more quickly using the questionnaire.

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How Law Firms Can Use Creative Thinking to Drive a Successful Practice

how creative thinking can drive success at your law firm

As a lawyer, you might not think of your work as “creative.”

True, on your off time, you might pursue creative endeavors such as writing, cooking, painting, or practicing a musical instrument. But the practice of law requires a rigorously analytic mindset that relies on precise, predictable processes and precedents.

From a professional standpoint, you probably relegate “creativity” to realms like advertising and product design.

But take a closer look at what you do, and you’ll see that you’re often called upon to come up with solutions that aren’t necessarily found in case law and legal textbooks.

During a difficult negotiation you’re handling for a business client, say, or in researching a legal problem that seems to have no obvious precedents, you may have suddenly come upon the solution while reading a book on a different topic, or while mulling over the matter during a long walk.

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How to Brew the Perfect Content Marketing Plan

how to brew the perfect content marketing plan

There’s no question about it, content marketing is today’s marketing. It’s what everyone in the marketing world is talking about and has been talking about for the last couple of years.

And with good reason: within one broad banner, content marketing encompasses almost every aspect of marketing, client engagement and brand promotion.

It makes sense, then, that content marketing has been touted as the “must have” strategy for businesses, and many have jumped on board the content marketing train.

According to Hubspot, content marketing generates three times as many leads as traditional marketing but costs 62% less. Furthermore, companies that publish at least 16 blog posts per month average 3.5 times more traffic than those that post four or fewer.

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Branding and Social Media: how they work together to build your firm's business

Branding and social media 300x250

Let’s say your practice is family law. It’s a highly competitive specialty in your community. You know that if you want to attract new clients, you need to distinguish yourself from the rest of the pack.

But, how?

You start by considering what makes your firm different from the others. Then, you think about how you can communicate those distinctive qualities.

You want to ensure that people remember your firm’s name when they need legal representation. Whether you know it or not, what you’re doing is developing and using your firm’s brand.

Download this guide for tips on shaping your messaging, developing your brand and standing out from the crowd.

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2021 State of U.S. Small Law Firms Report

State of Small Law 728x90

A roller coaster on repeat.

That is how some have characterized the overall global economy for much of the past two years.

These same global effects have trickled down to be felt at all levels of the economy, from countries, to states,
to communities, to industries. The legal industry has not been immune, although writ large, legal professionals
have fared better than members of many other industries.

At the end of 2020, large law firms reported impressive results, which have largely persisted into 2021.
Now, as we examine the state of US small law firms in 2021, we again are greeted with positive results.

Download this report to learn more about the challenges and what you can do to come out ahead.
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Guide for solo attorneys around branding and social media

2022 Branding SocialGuide Image250pixel.pdfBranding and social media -
How they work together to build your firm’s business

Let’s say your practice is family law. It’s a highly competitive specialty in your community.
You know that if you want to attract new clients, you need to distinguish yourself from the rest of the pack.

So, how?

You start by considering what makes your firm different from the others. Then, you think about how you can communicate those distinctive qualities.

You want to ensure that people remember your firm’s name when they need legal representation.
Whether you know it or not, what you’re doing is developing and using your firm’s brand.

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Are Small Law Firms Tackling Diversity?

'Diversity' has been a buzzword in the legal profession for decades. However, a  recent article in GP Solo, published by the American Bar Association, asserts diversity efforts have largely been aimed at law schools, large law firms and corporate counsel, thereby ignoring small law firms and solo practitioners.

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Flurry of Lawyers Leaving BigLaw to Found Boutiques: A 2016 Trend?

With three groups of attorneys leaving BigLaw to start their own boutique firms in January alone, legal industry experts are predicting that 2016 might be a year of major big firm-to-boutique migration. So reports Bloomberg BNA.

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