A California judge decided not to drop Snoop Dogg’s lawsuit, clearing the way for the case to proceed. Snoop Dogg claimed Pabst breached its endorsement deal with him when the company was sold and it failed to furnish him with a “contractually agreed-upon 10%.”
Snoop Dogg agreed to endorse Blast by Colt 45, a spinoff of the original malt beverage, and claims, in addition to royalties, he is entitled to a share of the profit since the brand was sold. An attorney for Pabst claims the transaction should not trigger the clause in Snoop Dogg’s contract because the sale transferred control of the brand, not ownership. The trial will be held next month.