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Texas lawyer Rod Ponton, who accidentally found himself stuck in a Zoom kitty-filter during a virtual civil hearing, has now helped turn the incident into an advertisement for Mike’s Hard Lemonade. So reports AdWeek.
The theme of the add involves allegedly “found footage” (Read: staged) of the exacerbated attorney cracking a drink after his “faux-paw.” The idea to turn the incident into an ad comes from WorkInProgress, an indie agency recently hired by Mike’s Hard Lemonade.